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Creation of Marketing Campaign According to Consumer Nationality
Tsap, Yuliya ; Fojtů, Kateřina (referee) ; Luňáček, Jiří (advisor)
This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
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China's Outward Foreign Direct Investment in CEE Countries--Based on Gravity Analysis
Xiong, Xiaoyi ; Paulus, Michal (advisor) ; Li, Yating (referee) ; Semerák, Vilém (referee)
Over the past decade, economic and trade co-operation between China and Central and Eastern European countries has developed at a high rate. In the year of 2022, China has developed into an important trading partner with most CEE countries in terms of the ranking and share of total trade volume. However, problems such as trade surpluses and economic downturns in the post-pandemic era have made future cooperation between China and CEE countries facing a lot of new challenges. Based on the panel data of China and 16 selected countries in Central and Eastern European region from 2012 to 2021, this paper conducts empirical analyses and uses the extended gravity model to figure out the influencing factors of China's OFDI towards CEE countries. In addition, this paper also calculates the efficiency of China's OFDI based on Stochastic Frontier Gravity Model and finally give suggestions for the future.
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The correlation between the automotive industry output cycle and the business cycle in the Czech Republic
Yin, Shiqi ; Jeřábek, Petr (advisor) ; Merrino, Serena (referee) ; Čech, František (referee)
This paper aims to investigate the correlation between the output cycle and the business cycle of the Czech Republic's core industry, the automotive industry. The paper begins by analysing the volatility of each variable, and finds that the trends of the automotive industry output cycle and the business cycle align, while the automotive industry output cycle keeps lagging behind the business cycle. Secondly, this paper adopts the VAR model to examine the relationship between the Czech automotive output and its macroeconomic indicators, using the real GDP and the Gross Value added (GVA) to represent the macroeconomic situation. The results show that there is a correlation between Czech automotive industry output and the macroeconomy, but the correlation is asymmetric, which means the automotive industry is more sensitive to macroeconomic shocks but has weaker impact on the macroeconomy. Finally, this paper also measures the correlation between the automotive industry and monetary policy (M2) and finds that the monetary policy shows strong stability and independence, which can affect the progress of the automotive industry, but no reverse effect has been observed.
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The Impact of Financial Development on Innovation: A Comparative Study of Central and Eastern European Countries and Western European Countries
Liu, Yuhan ; Fiřtová, Magdalena (advisor) ; Ramesh, Sangaralingam (referee) ; Jeřábek, Petr (referee)
CHARLES UNIVERSITY IN PRAGUE FACULTY OF SOCIAL SCIENCES Institute of International Studies International Masters in Economy, State and Society Yuhan Liu The Impact of Financial Development on Innovation: A Comparative Study of Central and Eastern European Countries and Western European Countries Master thesis Prague 2023 Bibliographic note LIU, Yuhan. The Impact of Financial Development on Innovation: A Comparative Study of Central and Eastern European Countries and Western European Countries. Mater thesis. Charles University, Faculty of Social Sciences, Institute of International Studies. Supervisor M.Sc. Ing. Magdalena Fiřtová, Ph.D. Abstract This thesis applies a panel dataset of 40 European nations from 1995 to 2021 to investigate the impact of financial development on innovation. Considering the heterogeneity of these European countries, they are divided into two subgroups (Central and Eastern European countries and Western European countries) to carry out a comparative study and determine whether financial development influences innovation differently in the two groups of countries. This paper measures the development of the financial system from four dimensions, consisting of depth, access, efficiency, and stability, and selects two indicators to capture innovation, including innovation input and...
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The Role of FDI in the Green Transition of Central and East Europe Countries: From Empirical Evidence
Huang, Shiyuan ; Svoboda, Karel (advisor) ; Li, Yating (referee) ; Paulus, Michal (referee)
This paper empirically examines the role of FDI in the green transition for CEE countries from the perspectives of greenhouse gas emissions and renewable energy production. For the analysis of the two perspectives, the PMG and MG estimators based on nonlinear EKC and the fixed effect model were applied to the sample of CEE countries from 2001 to 2021. The results demonstrate that FDI has an inverted U-shaped relationship with greenhouse gas emissions, indicating that FDI accelerates the transition to a greener economy by reducing emissions after the turning point. However, the effect is only significant in the long term, and the turning point threshold varies by income group. On the other hand, there was no evidence of a correlation between FDI and the growth of renewable energy production, but energy intensity would substantially reduce the growth of renewable energy production. To maximise FDI's positive impact on their green transition, empirical evidence suggests CEE nations should implement policies to encourage FDI inflow and direct more investment towards renewable production and sustainable development. Key words: FDI; Green transition; CEE countries; EKC
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Analysis of CEE countries' Trade Potential based on Trade between CEE 16 countries and China.
Li, Lei ; Svoboda, Karel (advisor) ; Figueira, Filipa (referee) ; Semerák, Vilém (referee)
The main purpose of this dissertation is to explore the trade potentials between Central and Eastern Europe countries and China. According to the collected information and data, this dissertation believes that although there are some shortcomings in the trade between CEE countries and China, CEE countries' trade potentials with China are relatively high. This is because, on the one hand, by observing the trend of the trade development in the past ten years, it could be found that the trade scale between CEE countries and China has been continuously increasing. Combined with the trade competitiveness and trade complementarity between CEE countries and China, this dissertation believes that the practical basis for trade cooperation between CEE countries and China is relatively strong. For example, Latvia has an obvious competitive advantage and trade complementarity in crude materials, inedible, except fuels (SITC 2). On the other hand, according to the trade potential ratios calculated by the trade gravity model, the overall trade potential ratios between CEE countries and China are not significantly high, which suggests that CEE countries and China still have strong trade potentials in export and import trade. Keywords: Central and Eastern Europe countries, China, trade potential, trade gravity...
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Credit risk of subsidiaries of foreign banks in CEE countries
Cheng, Jiamin ; Hanzlík, Petr (advisor) ; Silva, Rui (referee) ; Baxa, Jaromír (referee)
This thesis aims to study the banking characteristics of the parent bank of foreign banks and the influence of the economic environment of the home country on the credit risk of subsidiaries. The study collected a data set of 32 foreign banks in eight CEE countries (joining the EU in 2004) from 2009 to 2020 and conducted an empirical analysis using a fixed-effect panel regression model. Credit risk (NPL) is used as the dependent variable, and the explanatory variable is divided into four groups according to the home country and host country, the bank level, and the macroeconomic level. The regression results show that the profitability of the parent bank has a negative impact, while the liquidity, size, capital, and credit risk of the parent bank has a positive impact on the credit risk of the subsidiary. Moreover, the inflation in the country where the parent bank is located has a negative influence on the credit risk of the subsidiary, while the GDP growth and unemployment rate in the country where the parent bank is located leads to an increase in credit risk. These results show that international risk is transferred from the parent country to the host country through a new channel for foreign banks. Key words: credit risk, fixed effects model, CEE countries, banking sytem, foreign bank
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Desecuritisation and Strategic Narratives: China's 16/17+1 Initiative in the Central and Eastern European Countries
Zhai, Dongyu ; Hornát, Jan (advisor) ; Weiss, Tomáš (referee) ; Snetkov, Aglaya (referee)
This dissertation uses Critical Discourse Analysis to examine China's strategic use of desecuritised language in its 16/17+1 foreign policy targeting the Central and Eastern European (CEE) region. Through the lens of securitisation theory and strategic narratives, the analysis suggests that China's foreign policy narrative targeting the CEE countries is strategic in nature and is a representation of China's ambition to form a new global order. As such, the desecuritisation strategies are used instrumentally to alleviate 'China threat' perception, increase the attractiveness of China in the region, and to further achieve its economic and geopolitical goals. Among political elites in the Visegrád 4 countries, namely Czechia, Hungary, Poland, and Slovakia, the level of reception of China's strategic narratives varies. The pro-China attitude at the governmental level is mainly motivated by economic incentives promised in the Chinese narrative as well as the governments' own political agendas. In a parallel process, converse anti-China sentiments and re-securitisation of China in the countries are largely connected to the primacy of the trans-Atlantic relationship with the US as well as the importance attached to European values. Keywords Chinese foreign policy, Central and Eastern European Countries,...
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Creation of Marketing Campaign According to Consumer Nationality
Tsap, Yuliya ; Fojtů, Kateřina (referee) ; Luňáček, Jiří (advisor)
This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.
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